Match Each Item with the Correct Statement Below

question 45

Multiple Choice

Match each item with the correct statement below.
-_____ is a marketing effort that gathers volunteers to try products and then relies on them to talk about their experiences with their friends and colleagues.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Incremental Revenues

Additional income that is generated by increasing sales activities or by introducing new products or services.

Special Order

A customer order for a product or service that is not normally produced or offered, often requiring unique specifications.

Fixed Overhead

The costs associated with running a business that do not vary with the level of production or sales, such as rent, salaries, and insurance.

Variable Overhead

Costs that vary with the level of production or business activity, such as utilities or materials, in contrast to fixed overhead costs.