Match Each Item with the Correct Statement Below

question 84

Multiple Choice

Match each item with the correct statement below.
-_____ is a combination of strategies and tools that drives relationship programs,reorienting the entire organization to a concentrated focus on satisfying consumers.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Budget System

A systematic process used by businesses and organizations for planning, controlling, and allocating financial resources.

Expected Activities

The projected activities or operations a business plans to undertake, usually within a specific timeframe, often related to budgeting and planning.

Operating Budgets

Operating budgets are detailed projections that outline the expected income and expenditures related to the day-to-day operations of a business for a specific period.

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period, helping organizations to manage cash flow and assess liquidity needs.