Match Each Item with the Correct Statement Below

question 89

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a partnership in which two or more companies combine resources and capital to create competitive advantages in a new market.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Laws

Rules established by a governing authority to regulate behaviors, enforce order, and ensure justice within a society.

Tay-Sachs Disease

A genetic disorder characterized by the absence of a vital enzyme, leading to the accumulation of fats in the nervous system, resulting in early death.

Recessive Gene

A gene that can lead to a particular trait only when paired with an identical gene; its effects are masked by dominant genes when in a heterozygous condition.

Sound Waves

Vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear.