Which of Following Statements Is True About Customer Satisfaction?​

question 184

Multiple Choice

Which of following statements is true about customer satisfaction?​

• A)​Customer complaints should be viewed as failures, not opportunities.
• B)​Customers have less loyalty after resolving a complaint or problem with the firm.
• C)​Any method that makes it easier for customers to complain actually benefits the firm.
• D)​Any method that makes it easier for customers to complain harms the firm.
• E)​Firms should not take proactive steps like mailing customer surveys.