A Major Drawback Associated with Customer Relationship Management Systems Is

question 233

Multiple Choice

A major drawback associated with customer relationship management systems is that:

• A)they are not effective in reducing the marketing and distribution costs for the products.
• B)the strategy needs to be thought out in advance, and everyone in the firm must be committed to it.
• C)they cannot provide a complete picture of the customers in order to understand their needs.
• D)they complicate simple business processes while trying to reorganize the focus on customer satisfaction.

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Definitions:

Non-Current Section

A section of the balance sheet that lists long-term liabilities and assets that are not expected to be liquidated or paid off within one year.

Long-Term Investments

Investments in securities, bonds, real estate, or other assets intended to be held for a period exceeding one year for capital gains, dividends, or interest earnings.

Balance Sheet

A summary report of a corporation’s assets, liabilities, and the owners’ equity as recorded at a specific moment in time.

Stock Investments

Securities representing ownership in a corporation or financial assets bought with the expectation they will generate a return.