A Characteristic of a Good Brand Name Is That It

question 149

Multiple Choice

A characteristic of a good brand name is that it should:

• A) avoid giving buyers the correct connotation of the product's image.
• B) be easy to recognize and remember.
• C) always be an acronym.
• D) be difficult to pronounce.

---

Definitions:

Man-as-scientist

This term refers to the idea that individuals actively interpret and analyze their surroundings and experiences in a systematic and empirical manner, similar to the methods used by scientists.

Human Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual.

Scientific Methods

Systematic processes for experimentation and observation used to gather empirical evidence and establish or validate theories and principles.

Possible Selves

Cognitive representations of the kind of people we think we might become some day.