Which of the Following Is True of Customer Relationship Management

question 180

Multiple Choice

Which of the following is true of customer relationship management systems?

• A)Purchasing a CRM system allows a firm to expand and customize, whereas hosted systems are more limited.
• B)Customer relationship management systems tend to complicate simple business processes.
• C)They focus on decentralizing the marketing data.
• D)They are more beneficial to the retailers compared to business firms in B2B markets.

---

Definitions:

Return on Investment

A metric for assessing the effectiveness or gains of an investment, determined by dividing the net earnings by the investment's expense.

Minimum Return on Investment

The least amount of profit expected from an investment, below which an investment is not considered acceptable.

Investment Turnover

A measure of a company's ability to generate sales from its investment in assets, typically used to assess the efficiency of investment usage.

Profit Margin

A ratio of profitability calculated as net income divided by revenue, showing the percentage of each dollar of revenue that results in net income.