Match Each Item with the Correct Statement Below

question 157

Multiple Choice

Match each item with the correct statement below.
-_____ involves buyer seller exchanges characterized by limited communications and little or no ongoing relationship between the parties.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Market Oriented

An economic system or approach that prioritizes supply and demand as the primary forces in the market, promoting free competition among businesses.

Pure Capitalist Economy

An economic system characterized by private ownership of the means of production and the absence of government intervention in the market.

Price Mechanism

The process through which market prices adjust to balance supply and demand, allocating resources efficiently.

Government Central Planning

A system where the government makes all decisions on the production and distribution of goods and services.