Match Each Item with the Correct Statement Below

question 33

Multiple Choice

Match each item with the correct statement below.
-_____ is the development,growth,and maintenance of cost-effective,high-value relationships with individual customers,suppliers,distributors,retailers,and other partners for mutual benefit over time.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

Calculate the cost and benefit analysis of adopting lockbox services.

Understand the Miller-Orr model and its assumptions regarding cash flow management.

Identify strategies and tools for optimizing cash balances and managing float effectively.

Distinguish between various motives for holding cash and how they influence cash management policies.

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Definitions:

Skinner

B.F. Skinner was an influential American psychologist known for his work on behaviorism and developing the theory of operant conditioning.

Thorndike

An American psychologist famous for his work on learning theory and the law of effect, which states that behaviors followed by positive outcomes are likely to recur.

CS Without US

This refers to a condition where a conditioned stimulus (CS) is presented without pairing with an unconditioned stimulus (US), generally leading to extinction in classical conditioning.

Conditioning Process

A learning process in which an individual learns to associate a specific stimulus with a particular response.