A Tech Company Is Set to Release a New Watch

question 64

Multiple Choice

A tech company is set to release a new watch with a built-in exercise and cholesterol monitor around the holidays.Because the product is new to the market,consumers know very little about it.The company wants to ensure that by the time the holiday season arrives,consumers are well-informed and ready to make major purchases. Required:
Which of the following steps should the company take to market its new product efficiently?
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• A)​limit the number of distribution channels
• B)​develop a campaign that focuses on product features
• C)​highlight the drawbacks of competing products on the market
• D)​spend money on fine-tuning the product rather than on marketing
• E)​establish a call center so consumers can phone and have their questions answered

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Definitions:

Water Table

The upper surface of the saturated zone in an unconfined aquifer, below which the ground is fully saturated with water.

Saturated Zone

The area in the subsurface where water fills nearly all the pore spaces.

Unsaturated Zone

A part of the subsurface where most of the pore spaces are filled with air rather than water.

Groundwater

Water that collects or flows beneath the Earth's surface, filling the porous spaces in soil, sediment, and rocks, and often providing a vital source of water for drinking and irrigation.