Match Each Item with the Correct Statement Below

question 84

Multiple Choice

Match each item with the correct statement below.
-_____ is a combination of strategies and tools that drives relationship programs,reorienting the entire organization to a concentrated focus on satisfying consumers.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

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Definitions:

Free Cash Flow

The amount of cash generated by a company after accounting for capital expenditures, essential for maintaining or expanding the asset base.

Terminal Value

The value of an investment or project at the end of a forecast period, considering all future cash flows as a single lump sum value.

FCFF

Free Cash Flow to the Firm (FCFF) is a measure of a company's financial performance that shows how much cash is available for distribution among all securities holders after paying taxes, reinvesting in the business, and meeting working capital needs.

FCFE

Free Cash Flow to Equity, a measure of how much cash can be paid to equity shareholders of the company after all expenses, reinvestment, and debt repayments.