The First Step in the New-Product Development Process Is

question 26

Multiple Choice

The first step in the new-product development process is:

• A) screening.
• B) development.
• C) idea generation.
• D) business analysis.

---

Definitions:

Inclusive Fitness Theory

A concept in evolutionary biology that takes into account the genetic success of an organism's actions on both its own offspring and the offspring of its relatives.

Drive Theory

A psychological theory that suggests motivation is based on the desire to reduce internal tensions caused by unmet needs.

Mating Patterns

The behaviors and strategies organisms use to find, select, and engage in reproductive partnerships.

Masters and Johnson

Research team that conducted pioneering research into the nature of human sexual response and the diagnosis and treatment of sexual disorders.