Which of the Following Examples Illustrates an Orphan Brand?​

question 151

Multiple Choice

Which of the following examples illustrates an orphan brand?​

• A)​The line of fur blankets dropped in sales by 65% by the end of the first quarter.
• B)​The cherry wood dresser line was successful only in the Northeast.
• C)​Though company executives thought the line of picture frames would be a hit with customers, it did not sell.
• D)​The shoe line did not do well, but another company decided to purchase the rights to the design and manufacture it.
• E)​The line of handbags generated a 32% profit within the first quarter but the company ran out of raw materials to make the bags.

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