Proactive Methods a Firm Might Use to Assess Customer Satisfaction

question 143

Multiple Choice

Proactive methods a firm might use to assess customer satisfaction would include:

• A)visiting, calling, or mailing written surveys to clients.
• B)setting up customer service help lines to receive customer complaints.
• C)offering gifts and reward points to appease a dissatisfied customer.
• D)quickly replacing defective products with new products after receiving complaints from customers.

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Definitions:

Manufacturer Brands

Products that are created and sold under the brand name of the manufacturer, also known as national brands, as opposed to private labels or store brands.

Co-brands

A marketing partnership between two or more brands or companies, where they collaborate on a product or service, combining their strengths to enhance consumer perception and value.

Luxury Brand

A brand characterized by its perceived high quality, exclusivity, and high price, often associated with prestige and status.

Tiffany Blue

A specific shade of light blue associated with the luxury jewelry brand Tiffany & Co., symbolizing elegance and exclusivity.