Marketers Acknowledge a Broader Conception of Product; They Realize That

question 30

Multiple Choice

Marketers acknowledge a broader conception of product; they realize that people buy want satisfaction.Using this broad concept,a television set is a(n) :

• A)obsolete technology in comparison with the Internet.
• B)means of providing entertainment.
• C)lucrative item for appliance stores.
• D)machine used to receive broadcast signals.

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Definitions:

Central Hudson Test

A four-part test used by courts to determine whether government regulation of commercial speech violates the First Amendment.

Commercial Speech

Speech made by businesses about commercial matters, such as the sale of goods and services. It is protected by the First Amendment.

Strict-scrutiny Standard

A form of judicial review that courts use to determine the constitutionality of certain laws by ensuring they serve a compelling governmental interest and are narrowly tailored to achieve their goal.

Laws Examination

A test or series of tests evaluating an individual’s knowledge or competence in areas of law, often as part of legal education or certification.