Match Each Item with the Correct Statement Below

question 231

Multiple Choice

Match each item with the correct statement below.
-The convenience goods and services that consumers constantly replenish to maintain a ready inventory are called _____.

• A)marketing mix
• B)specialty products
• C)product
• D)services
• E)convenience products
• F)impulse goods
• G)installations
• H)wholesalers
• I)business-to-business (B2B)
• J)supplies
• K)emergency goods
• L)shopping products
• M)component parts and materials
• N)staples
• O)product mix
• P)product line
• Q)line extension
• R)total quality management
• S)product lifecycle
• T)benchmarking

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Definitions:

Information-processing

A cognitive approach that focuses on how people process, store, and retrieve information.

Serial Position Effect

A memory phenomenon where individuals are more likely to remember items at the beginning (primacy effect) and end (recency effect) of a list, than those in the middle.

Three-stage Model

A model describing memory processing in three stages: sensory memory, short-term memory, and long-term memory.

Psychology

Scientific study of behavior and mental processes.