Match Each Item with the Correct Statement Below

question 65

Multiple Choice

Match each item with the correct statement below.
-Products with unique characteristics that cause buyers to prize those particular brands are called _____.

• A)marketing mix
• B)specialty products
• C)product
• D)services
• E)convenience products
• F)impulse goods
• G)installations
• H)wholesalers
• I)business-to-business (B2B)
• J)supplies
• K)emergency goods
• L)shopping products
• M)component parts and materials
• N)staples
• O)product mix
• P)product line
• Q)line extension
• R)total quality management
• S)product lifecycle
• T)benchmarking

Distinguish between political marketing and grassroots campaigning.

Comprehend the purpose and establishment of the Federal Election Commission (FEC) through the Federal Election Campaign Act (FECA).

Understand the utility of focus and dial groups in political campaigns.

Analyze the significance of money in elections and its implications for democracy.

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Definitions:

Intellectual Assets

Intangible resources of an organization such as patents, trademarks, business methodologies, and trade secrets that provide a competitive edge.

Workplace Knowledge

The valuable information, skills, and expertise that employees possess within the context of their job and organization.

Organizational Positions

Specific roles or job titles within an organization, each with its own set of responsibilities and expectations.

Productive Results

Outcomes or deliverables that are effectively and efficiently achieved, contributing to the goals of an organization or individual.