A Tech Company Is Set to Release a New Watch

question 64

Multiple Choice

A tech company is set to release a new watch with a built-in exercise and cholesterol monitor around the holidays.Because the product is new to the market,consumers know very little about it.The company wants to ensure that by the time the holiday season arrives,consumers are well-informed and ready to make major purchases. Required:
Which of the following steps should the company take to market its new product efficiently?
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• A)​limit the number of distribution channels
• B)​develop a campaign that focuses on product features
• C)​highlight the drawbacks of competing products on the market
• D)​spend money on fine-tuning the product rather than on marketing
• E)​establish a call center so consumers can phone and have their questions answered

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Definitions:

Public Education

Education that is provided by the state, funded by government resources, and available to all individuals without charge.

Health Disparities

Differences in health outcomes and access to healthcare services among different population groups, often influenced by social, economic, and environmental factors.

Life Expectancy

The average number of years an individual is expected to live, based on statistical averages for a particular population or country.

Hypertension

A medical condition characterized by persistently high blood pressure.