Which of the Following Examples Illustrates an Orphan Brand?​

question 151

Multiple Choice

Which of the following examples illustrates an orphan brand?​

• A)​The line of fur blankets dropped in sales by 65% by the end of the first quarter.
• B)​The cherry wood dresser line was successful only in the Northeast.
• C)​Though company executives thought the line of picture frames would be a hit with customers, it did not sell.
• D)​The shoe line did not do well, but another company decided to purchase the rights to the design and manufacture it.
• E)​The line of handbags generated a 32% profit within the first quarter but the company ran out of raw materials to make the bags.

---

Definitions:

Sales

Transactions involving the transfer of goods or services from a seller to a buyer in exchange for money or other considerations.

Days' Sales in Receivable

A financial metric that calculates the average number of days it takes for a company to collect payments after a sale has been made.

Financial Records

Documents that capture all financial transactions of a business or individual, including income, expenses, assets, and liabilities.

Accounts Receivable Turnover

A financial ratio that measures how effectively a company collects cash from credit sales by comparing net credit sales with the average balance of accounts receivable.