​Marketers Aim to Design an Appropriate Marketing Mix to Draw

question 77

Multiple Choice

​Marketers aim to design an appropriate marketing mix to draw the intended target market.During a meeting with company executives,Roy suggests that one way to engage the target market and ensure that its members continue to be loyal customers is by allowing them to return their gadgets in exchange for workable or new parts when customers file complaints that their products no longer work. Required:
In thinking about how to best market new products,which of the following components of the product variable is described above?

• A)​price
• B)​labels
• C)​warranty
• D)​packaging
• E)​reputation

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Definitions:

Everglades

A vast, marshy, subtropical wetland in Florida, known for its unique ecosystem and wildlife.

Pickup Truck

A light motor vehicle with an open-top rear cargo area (bed) which is often used for carrying goods.

Barack Obama

The 44th President of the United States, serving from 2009 to 2017, and the first African American to hold the office.

Michelle Robinson

Before marrying Barack Obama, Michelle Robinson was her name, eventually becoming the First Lady of the United States.