​Jimmy Buffet Is a Popular Singer,songwriter,entertainer and Business Owner of Margaritaville

question 143

Multiple Choice

​Jimmy Buffet is a popular singer,songwriter,entertainer and business owner of Margaritaville Holdings.The company operates restaurants and hotels and also engages in contracted relationships with other companies who use the Margaritaville name on their products.Margaritaville foods are now available in the local grocery store including items such as trail mix and frozen shrimp.Margaritaville is utilizing ________ to expand their exposure in the marketplace.

• A)​brand licensing
• B)​market penetration
• C)​line extensions
• D)​category extensions

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Definitions:

Direct Materials

Raw materials that are directly identifiable and assignable to the production of goods.

Factory Overhead

All expenses related to production that aren't direct materials or direct labor costs.

Per-Unit Cost

The cost associated with producing or acquiring a single unit of product.

Finished Goods Account

An inventory account that holds the value of products that are completed and ready for sale.