When People See Coca Cola on the Shelves of Their

question 24

Multiple Choice

When people see Coca Cola on the shelves of their local supermarkets,they remember fond childhood memories of drinking Coke and fun Christmas commercials with polar bears and Santa Claus.Though other cola beverages may win blind taste tests over Coca Cola,consumers tend to have an emotional relationship with Coke,which gives the product a competitive edge on the market. ​
​Which of the following aspects of a product is described here?

• A)​brand
• B)​trademark
• C)​brand name
• D)​brand mark
• E)​product appeal

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Definitions:

Political Party

An organized group of people with at least roughly similar political aims and opinions, that seeks to influence public policy by getting its candidates elected to public office.

Federal Power

Federal power refers to the authorities and responsibilities held by the federal government, as distinguished from those of state or local governments, in countries with a federal system of governance.

Democratic Republicans

A political party in the early United States, led by Thomas Jefferson and James Madison, advocating for states' rights and a strict interpretation of the Constitution.

Treaty of Greenville

An agreement signed in 1795 between the United States and Native American tribes, marking the end of the Northwest Indian War and ceding much of present-day Ohio to the U.S.