Ramon Is a Sales Representative for a Medical Device Company

question 223

Multiple Choice

Ramon is a sales representative for a medical device company and works with orthopedic surgeons.During his discussions with surgeons about their work and the type of tools or devices that would help them perform better,he began to receive several interesting suggestions that Ramon passed along to the new product development team.What stage in the new-product development process does this represent?

• A)​idea generation
• B)​screening
• C)​development
• D)​test marketing

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Definitions:

Negative Information

Information that is unfavorable, detrimental, or presents challenges to an individual or organization.

Goodwill Message

Communication designed to foster a positive relationship between the sender and the recipient, often expressing thanks or appreciation.

Specific Points

Detailed and precise statements or facts that support an argument or contribute to an understanding of a larger topic.

Customer's Complaint

Feedback or grievances expressed by a customer regarding a company's product or service, indicating dissatisfaction that the business may address to improve.