Kennedy Enjoys Shopping at Costco and Likes to Purchase the Kirkland

question 190

Multiple Choice

Kennedy enjoys shopping at Costco and likes to purchase the Kirkland brand of strawberry preserves.However,on a recent shopping trip,the store did not have the Kirkland brand but a new organic brand,Clover Patch.Kennedy decided to purchase the new brand and give it a try.Which term best describes Kennedy's level of brand loyalty for the Kirkland brand of strawberry preserves?​

• A)​brand preference
• B)​brand recognition
• C)​brand insistence
• D)​brand persistence

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Definitions:

Unit-level Activity

Operations or activities performed on individual units or items within a production process.

Activity-based Costing

Activity-based costing (ABC) is an accounting methodology that assigns costs to products and services based on the resources they consume.

Costs Of Quality

The total costs associated with preventing, detecting, and correcting defective work, divided into prevention costs, appraisal costs, and failure costs.

Unit-level Activities

Tasks or operations that vary directly with the number of units produced or services rendered.