Match Each Item with the Correct Statement Below

question 181

Multiple Choice

Match each item with the correct statement below.
-_____ is the second level of brand loyalty at which buyers rely on previous experiences with the product when choosing it,if available,over competitors' products.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Constant Marginal Cost

A situation where the cost of producing one additional unit of a good remains the same regardless of the level of production.

Cournot Duopolists

Firms in a duopoly market structure who compete on the basis of quantity produced, as modeled by Antoine Cournot.

Demand Curve

A graph depicting the relationship between the quantity of a good that consumers are willing to buy and the price of the good.

Total Costs

The total of all expenses involved in creating goods or services, encompassing both fixed and variable costs.