Match Each Item with the Correct Statement Below

question 161

Multiple Choice

Match each item with the correct statement below.
-A brand offered by a wholesaler or a retailer is called a(n) _____.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Time of Contract

The specific moment when a contract is considered to have been formed or agreed upon by all parties involved.

Lost Profits

The potential income that a business could have earned but did not due to a wrongful act such as breach of contract or tort.

Resale Price

The price at which an item or good is sold after it has been previously purchased and owned by a consumer.

Finished Manufacturing

The complete process of producing goods, resulting in finished products ready for sale or distribution.