Match Each Item with the Correct Statement Below

question 46

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a single brand name that identifies several related products.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

---

Definitions:

Portfolio

A collection of financial assets such as stocks, bonds, commodities, currencies, and cash equivalents, as well as their fund counterparts.

Risk Premium

The extra return expected by investors for taking on additional risk over the risk-free rate.

Risk-Free Rate

The risk-free rate is the theoretical return of an investment with zero risk, typically represented by the yield on government securities.

Common Stock

A form of corporate equity ownership, a type of security that represents ownership of equity in a corporation, with voting rights and the potential for dividends.