Match Each Item with the Correct Statement Below

question 61

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a national brand sold exclusively by a retail chain.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

ECT

Electroconvulsive Therapy, a medical treatment most commonly used for severe depression which involves inducing seizures in anesthetized patients through electrical currents.

MAO Inhibitors

A class of medications used to treat depression by inhibiting the action of monoamine oxidase, an enzyme that breaks down neurotransmitters.

Dietary Supplements

Products taken by mouth that contain a "dietary ingredient" intended to supplement the diet, including vitamins, minerals, herbs, or other botanicals.

Tricyclic

An antidepressant drug such as imipramine that has three rings in its molecular structure.