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Tide detergent is available in a variety of formulations but Procter and Gamble should be concerned that any addition to the Tide detergent product line could cannibalize sales of existing products.
Marginal Revenue
The additional income generated from selling one more unit of a product or service.
Total Revenue
The total amount of money received by a firm from selling a certain quantity of goods or services, calculated as the price per unit times the number of units sold.
Marginal Revenue Curve
A graphical representation showing the change in total revenue that results from selling one additional unit of a good or service.
Profit Maximization Condition
The state or point at which a firm achieves the highest possible profit, often determined by the marginal cost equalling the marginal revenue.
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