Examlex
When Microsoft introduced the latest edition of Age of Empires III, it provided a free download of one of the game scenarios. Addition of this link is most likely to influence which of the following characteristics of the product innovation?
Sales Process
A series of steps undertaken by a sales team to convert potential leads into paying customers, typically including stages such as prospecting, presentation, and closing.
Ultimate Consumer
The final buyer who purchases products or services for personal use and not for manufacturing or resale.
Pulling Strategy
A marketing strategy designed to create demand from the end-users, effectively "pulling" the product through the distribution channel.
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