Loyola Works for a Coffee Shop That Wants to Differentiate

question 116

Multiple Choice

Loyola works for a coffee shop that wants to differentiate itself from local competitors in order to boost its profits.Which of the following differentiation strategies would hurt the company rather than boost sales?​

• A)​hire more staff
• B)​sell the coffee cups in which the beverages are served
• C)​offer a wider selection of international coffees and teas
• D)​provide customer incentives, including coupons and points
• E)​renovate the coffee shop so it has more space than other coffee shops in the area

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Definitions:

Microscopic Individual Behaviors

The examination and analysis of detailed and personal behaviors of individuals at a small-scale level, often in contrast to macroscopic societal trends.

Macro-Subjective Level

An analytical perspective focusing on the collective beliefs, values, and perceptions of society or large groups, influencing social structures and processes.

George Ritzer

A sociologist known for his work on consumerism, globalization, and the theory of McDonaldization, which describes how principles of the fast food industry have come to dominate sectors of American society and the world.

Micro-Objective Level

Refers to a focus on small-scale, specific objectives within a broader project or analysis.