Loyola Works for a Coffee Shop That Wants to Differentiate

question 116

Multiple Choice

Loyola works for a coffee shop that wants to differentiate itself from local competitors in order to boost its profits.Which of the following differentiation strategies would hurt the company rather than boost sales?​

• A)​hire more staff
• B)​sell the coffee cups in which the beverages are served
• C)​offer a wider selection of international coffees and teas
• D)​provide customer incentives, including coupons and points
• E)​renovate the coffee shop so it has more space than other coffee shops in the area

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Definitions:

Evidence-Based Management

The practice of using research-based facts to make decisions.

Contingency Thinking

The approach that describes actions as dependent on the nature of the situation; one size does not fit all.

Organizational Behavior

The study of individual and group dynamics within organizational settings, aiming to understand and improve workplace performance, motivation, and culture.

Societal Influences

The effects of societal norms, values, and culture on an individual's behavior and decisions.