Loyola Works for a Coffee Shop That Wants to Differentiate

question 116

Multiple Choice

Loyola works for a coffee shop that wants to differentiate itself from local competitors in order to boost its profits.Which of the following differentiation strategies would hurt the company rather than boost sales?​

• A)​hire more staff
• B)​sell the coffee cups in which the beverages are served
• C)​offer a wider selection of international coffees and teas
• D)​provide customer incentives, including coupons and points
• E)​renovate the coffee shop so it has more space than other coffee shops in the area