Which of the Following Is Most Likely to Be True

question 42

Multiple Choice

Which of the following is most likely to be true of consumer innovators?

• A)They are unlikely to display brand loyalty toward products.
• B)As compared to later adopters, they rely less on impersonal information sources.
• C)They often act as opinion leaders from whom others seek advice.
• D)They are less mobile, and do not prefer changing jobs often.

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Definitions:

Least Squares Line

A line that minimizes the sum of the squared differences between observed values and the values predicted by a linear model.

Advertising

Advertising is the act of promoting products, services, or brands through various media channels to inform, persuade, and influence the purchasing decisions of targeted audiences.

Sales

The activity or business of selling goods or services to customers, often measured by the volume of transactions or revenue generated.

Studying

The act of devoting time and attention to gaining knowledge of a subject, especially through books or experience.