The Strategy of Attaching a Popular Brand Name to a New

question 67

Multiple Choice

The strategy of attaching a popular brand name to a new product in an unrelated product category is known as _____.

• A) brand licensing
• B) brand reinforcement
• C) brand engagement
• D) brand extension

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Definitions:

Cognitive Origin

The beginning or source of certain thoughts, beliefs, or knowledge within the mind.

Emotional Origin

The source or cause of an emotion within an individual, often rooted in personal experiences or cognitive assessments.

Social Interactions

The engagement and communication between two or more individuals, influencing each other's feelings, thoughts, and behaviors.

Intergroup Conflict

A situation where members of different groups or teams within an organization experience disagreement or discord, often arising from competition for resources or differing goals.