Sherwin-Williams Sells the Paint It Manufactures Through Its Company-Owned Retail

question 139

Multiple Choice

Sherwin-Williams sells the paint it manufactures through its company-owned retail paint stores.The company operates its entire marketing channel.The marketing system used by Sherwin-Williams is a(n) _____ marketing system.

• A)corporate
• B)community
• C)administered
• D)contractual

---

Definitions:

Procurement Organization

An entity responsible for acquiring goods and services needed by a company or institution to function effectively.

Purchasing

The process of acquiring goods, services, or works from an external source, often via a tendering or competitive bidding process.

Vendors And Suppliers

Businesses or individuals that provide products or services to other entities as part of the supply chain.

Payments

Transactions involving the transfer of money or valuables in exchange for goods, services, or to fulfill obligations.