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The Dominant and Controlling Member of a Marketing Channel Is

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The dominant and controlling member of a marketing channel is called the channel captain.


Definitions:

Diagnosis

The process of identifying a disease, condition, or injury from its symptoms and signs through examination, testing, and analysis.

Treatment

The application of remedies to relieve or heal a disorder or disease.

Applied Psychology

The use of psychological principles and theories to overcome problems in real-world situations, such as in education, health, and the workplace.

Pure Science Research

Pure science research focuses on generating fundamental knowledge and understanding of nature and its laws without immediate consideration for practical applications.

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