Match Each Item with the Correct Statement Below

question 185

Multiple Choice

Match each item with the correct statement below.
-_____ refers to the responsibility of manufacturers and marketers for injuries and damages caused by their products.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Reinforcement

In behavioral psychology, a consequence applied that strengthens an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.

Unconditional Response

A natural, unlearned reaction to an unconditioned stimulus, a term primarily used in the context of classical conditioning in behavioral psychology.

Primary Circular Reaction

The term Piaget used to describe the infant’s tendency to repeat pleasurable bodily actions for their own sake.

Sucks His Fingers

A natural reflex for infants, often for comfort or self-soothing.