What Is a Brand? Why Is Branding Important

question 131

Essay

What is a brand? Why is branding important?

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Definitions:

Means-Tested

Programs or benefits that are only available to individuals or families who fall below a certain income threshold.

Monetary Benefit

Financial gains obtained from an action, investment, or decision, quantifiable in terms of money.

Perverse Incentives

Incentives that have unintended and undesirable results, contrary to the interests of the incentive makers.

Aid to Families

Financial or material support provided to families, often by the government, to help them meet their basic needs or improve their living conditions.