Most Consumers Purchase Products from Retailers,but a Marketer Considers Many

question 224

Multiple Choice

Most consumers purchase products from retailers,but a marketer considers many factors when deciding which marketing channel to use.Which statement below identifies the four major factors in selecting a marketing channel? ​

• A)​Product marketing decisions are based on the combined income level of the targeted consumer household.
• B)​Product marketing decisions are based on the competition's incursion into an organization's market share.
• C)​Product marketing decisions are based on the marketplace, the product, the organization itself, and the competition.
• D)​Product marketing decisions are based on the type of product offered.
• E)​Product marketing decisions are based on whether an organization operates domestically or internationally.

---

Definitions:

Evaluations

The process of assessing or judging the value, performance, or significance of something or someone based on set criteria.

Affective States

Emotional conditions or feelings that can affect perceptions, judgments, and behaviors.

Arousal

A state of heightened physiological and psychological activity or awareness, often induced by stimuli or situations.

Guilt

A psychological state that arises from the realization of causing harm or failing to meet moral standards.