A Direct Channel Is the Simplest and Shortest Marketing Channel

question 65

Multiple Choice

A direct channel is the simplest and shortest marketing channel, but most channels involve at least one intermediary. Which statement below describes a marketing intermediary? ​

• A) ​Intermediaries develop networks of independent representatives who sell directly to consumers.
• B) ​Wholesalers and retailers are both marketing intermediaries.
• C) ​Marketing intermediaries do not take title to the goods they handle.
• D) ​Service firms market primarily through long intermediary channels.
• E) ​Marketing through an intermediary is usually inefficient, expensive, and time-consuming.

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Definitions:

Nonlawyer Assistants

Individuals who work in a legal setting under the supervision of a lawyer, without being qualified or licensed to practice law themselves.

Duty to Supervise

An obligation often placed on employers or professionals to oversee activities of subordinates or those under their control to ensure compliance with legal standards or organizational policies.

Competency

The ability of an individual to legally make decisions for themselves, including understanding and communication.

Careful Research

The meticulous and systematic investigation into and study of materials and sources to establish facts and reach new conclusions.