Match Each Item with the Correct Statement Below

question 20

Multiple Choice

Match each item with the correct statement below.
-_____ are the marketing intermediaries in direct contact with ultimate consumers.

• A)stock-keeping unit (SKU)
• B)markup
• C)markdown
• D)retail convergence
• E)scrambled merchandising
• F)atmospherics
• G)broker
• H)general merchandise retailer
• I)category killer
• J)rack jobber
• K)supercenter
• L)auction house
• M)specialty store
• N)retailers
• O)mass merchandiser
• P)truck jobber
• Q)direct marketing
• R)drop shipper
• S)planned shopping center
• T)wheel of retailing

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Definitions:

Reasoning Principle

A fundamental aspect of human thought that involves drawing conclusions or making inferences based on premises.

Pleasure Principle

is a psychoanalytic concept suggesting that people seek pleasure and immediate gratification of needs to avoid pain, guiding the id's desires.

Psychosexual Development

Freud's theory on the stages of psychological development from infancy to adulthood, focusing on how early life sexual urges shape personality.

Oral Trait

A characteristic of personality development associated with the oral stage of psychosexual development, focusing on behaviors related to the mouth such as dependency, eating, and verbal communication.