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Your Clients Don't Need to Be Sold a Product-They Have

question 225

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Your clients don't need to be sold a product-they have already subscribed to your expensive premium service.But they do need to be able to call on you when they have a problem with the service or when they require special consideration.You provide technical support,solve problems,and make sure the customer is included in special events that your company sponsors.You also make certain that everyone who is a premium subscriber is sent an annual gift,compliments of your company.Because you don't meet your customers face-to-face,you sometimes call yourself an electronic concierge! What kind of sales are you involved in? ​


Definitions:

Phinney's Second Stage

Part of Phinney’s model of ethnic identity development, focusing on the exploration of one’s own cultural heritage and values.

Ethnic Identity

A person's sense of belonging or identity in relation to the social, cultural, or national group they identify with.

Oppositional Identity

A concept explaining how individuals may define themselves in contrast to societal norms or dominant groups.

Mature Ethnic Identity

The stage at which an individual has explored and fully understands their ethnic background, leading to a strong sense of belonging and acceptance of their cultural heritage.

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