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Direct-Mail Marketing Relies Heavily on Database Technology to Manage Lists

question 168

True/False

Direct-mail marketing relies heavily on database technology to manage lists of names and segment them according to the objectives of the promotional campaign.

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Definitions:

Insertion Point

The cursor location in a document or text field showing where new text or objects will be inserted.

TAB Key

A key on a keyboard used to advance the cursor to the next tab stop, often used in text editing to align text or in form fields to jump to the next field.

Split Form

A feature in database applications that displays a single data record in one part of the screen and a list of all records in another.

Datasheet View

A presentation style in database applications that displays data in rows and columns, similar to a spreadsheet.

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