Examlex
Maria sees an ad for a new service offered by the U.S.Postal Service to make shipping packages easier during the holidays.This ad is an example of institutional advertising.
Calculation
The process of determining something by mathematical or logical methods.
Ratio
A quantitative relationship between two numbers, showing how many times one value contains or is contained within the other.
Equivalent Sales Increase
A metric that assesses additional revenue by comparing the effects of various marketing or operational initiatives as if they were translated directly into sales.
Profit Margin
A financial metric that represents the percentage of revenue that exceeds the cost of goods sold, indicating the profitability of a company.
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