​Developing a Customer Service Strategy for Your Sporting Goods Store

question 45

Multiple Choice

​Developing a customer service strategy for your sporting goods store, you know that services can add value to the shopping experience. Your business partner agrees, but makes a comment that shows he doesn't really understand this type of strategy. Identify his comment.

• A) ​At this point, we should agree to offer gift wrapping.
• B) ​At this point, we should specify our return privileges.
• C) ​At this point, we should agree to provide home delivery.
• D) ​We don't need to decide whether to charge customers for gift wrapping.
• E) ​Our basic objective is to attract and retain customers.

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Definitions:

Static Budget

A static budget is a fixed budget created for a specific level of activity and does not change with the actual level of activity, often used for planning purposes.

Guest-Days

A metric used in the hospitality industry, calculating the total number of guests multiplied by the number of days they stayed.

Total Cost

the aggregate of all costs, both fixed and variable, incurred in producing goods or services.

Static Budget

A budget based on a fixed set of assumptions and not adjusted for actual activity levels.