Telemarketing Is the Most Frequently Used Form of Direct Marketing

question 88

True/False

Telemarketing is the most frequently used form of direct marketing and provides high returns to the marketers on their expenditures.

Explain the decision-making process for firms regarding production levels based on marginal costs and revenues.

Identify the concept of economic profits versus accounting profits.

Understand the implication of short-run and long-run market adjustments.

Describe how changes in demand affect the market in the short run and long run.

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Definitions:

Telemarketing

The use of telephone calls to market, sell products or services, or conduct surveys directly to consumers.

Direct Marketing

All advertisements that ask for an order, inquiry, or contribution directly from the audience. Includes direct mail, catalogs, telemarketing (telephone sales), and newspaper and TV ads with 800 numbers to place an order.

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.

Psychological Reactance

A reaction against perceived attempts to limit one's freedom or autonomy, often resulting in a desire to regain that freedom.