Dmitri Recently Opened a Sporting Goods Store

question 220

Multiple Choice

Dmitri recently opened a sporting goods store.There are several other sporting goods stores in his town,all of which have been open for several years.These rival businesses offer reasonably priced goods as well as such "extras" as appointments with equipment consultants,in-house equipment personalization,and special ordering of items not included in the regular store inventory.Dmitri knows that he needs to make his new business stand out if it is going to compete successfully with the established businesses. According to the wheel of retailing,what strategy would help Dmitri gain a foothold for his business in the local sporting goods market?​

• A)​offer a service that none of his rivals offer
• B)​offer limited services and lower prices than his rivals
• C)​offer the same services as his rivals and lower his prices
• D)​offer exactly the same product prices and services as his rivals
• E)​offer products and services that are slightly different from those of his rivals

---

Definitions:

Karen Horney

A psychoanalyst known for her theory of neurotic needs and her work on the psychology of women.

Sigmund Freud

An Austrian neurologist best known for founding psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, emphasizing the importance of the individual psyche and the personal quest for wholeness.

Carl Rogers

An influential American psychologist who founded client-centered therapy and emphasized the importance of the self and unconditional positive regard.