The Strategy of Convincing a Customer to Buy a Higher-Priced

question 232

Multiple Choice

The strategy of convincing a customer to buy a higher-priced item than he or she had originally intended is called:

• A)cross-selling.
• B)value-added selling.
• C)selling up.
• D)bait-and-switch selling.

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Definitions:

Cognitive Development

The study and observation of how intelligence, reasoning, language development, and information processing evolve from childhood through adulthood.

Secondary Socialization

Socialization outside the family after childhood.

Outside Of The Family

Refers to influences, experiences, or interactions occurring beyond the immediate family environment.

Sensorimotor Stage

The first of Piaget's four stages of cognitive development, occurring from birth to around two years of age, where infants learn about the world through sensory experiences and manipulating objects.