Match Each Item with the Correct Statement Below

question 20

Multiple Choice

Match each item with the correct statement below.
-_____ are the marketing intermediaries in direct contact with ultimate consumers.

• A)stock-keeping unit (SKU)
• B)markup
• C)markdown
• D)retail convergence
• E)scrambled merchandising
• F)atmospherics
• G)broker
• H)general merchandise retailer
• I)category killer
• J)rack jobber
• K)supercenter
• L)auction house
• M)specialty store
• N)retailers
• O)mass merchandiser
• P)truck jobber
• Q)direct marketing
• R)drop shipper
• S)planned shopping center
• T)wheel of retailing

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Definitions:

Impulsive Behavior

Acts characterized by little or no forethought, reflection, or consideration of the consequences.

Violent Video Games

Video games that involve and often emphasize themes of violence, aggression, and conflict.

Aggression

Behavior intended to harm or injure another person, either physically or psychologically.

Justified

Deemed or proven to be right or reasonable under the circumstances.