Which of the Following Is a Disadvantage of Using Television

question 14

Multiple Choice

Which of the following is a disadvantage of using television as an advertising medium?

• A)Ineffective impact of the promotional message on viewers
• B)Loss of control of the promotional message to the telecaster
• C)Inability to attain mass coverage
• D)Inability to repeat messages

---

Definitions:

Variable Ratio

A reinforcement schedule in which a response is rewarded after a random number of responses, leading to a high resistance to extinction.

Fixed Interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed, leading to a pattern of responses.

Variable Interval

Variable interval refers to a type of reinforcement schedule in operant conditioning where a response is rewarded after an unpredictable amount of time has passed, leading to a steady and resistant response rate.

Variable Ratio

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it highly resistant to extinction.