Which of the Following Would Be an Example of Niche

question 19

Multiple Choice

Which of the following would be an example of niche marketing?

• A)Frito-Lay introducing a commercial for its new flavor "Cream-n-Onion" in India
• B)Standard Chartered bank advertising its newly devised investment solution options in The Economist
• C)A firm hiring people to hand out flyers about its new product at a shopping mall
• D)A firm advertising a new brand of biscuits on hoardings

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Definitions:

Sole Proprietorship

Business ownership in which there is no legal distinction between the sole proprietor’s status as an individual and his or her status as a business owner.

Partnership

A legal business structure where two or more individuals agree to share the profits and losses of a business.

Corporation

Legal organization with assets and liabilities separate from those of its owner(s).

Franchise

A licensing agreement where a franchisor allows a franchisee to use its brand, products, and operating methods.